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Email Personalization

  • June 27, 2019

Even surface-level research will show that no one enjoys getting a generic email from a corporation. Oftentimes, that can be the fastest “delete” click of the day. Such emails lack style and substance – lack personality, - and show that your brand does not care enough about the customer to get to know them and adapt your content to suit them.

This is reinforced by recent research done by pure360 that shows that basic approach to personalization, e.g. just calling your recipients by the first name, won’t cut it anymore – people expect a personalized experience from all the content, from each email, they get from you. And they are willing to give your company all the data you need to do it.

When your company is using Spot the Ball games to engage its audience, a wholesome and personalized experience, from start to finish, becomes even more important.

More than half of the survey recipients are ready to provide the companies with the data they require to tweak the content of the emails to their personal needs and tastes. For example, SalesForce found more than half of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased.

This approach leads to a shift in the customer’s perception of the company – from a faceless brand to a mature company that cares. Such a shift can win the hearts of the audience and build brand loyalty.

To establish lasting relationships with the audience and to make full use of the email marketing in combination with your Spot the Ball skilled games your company would need a toolkit developed by people with a full understanding of your company, the skilled games, and people who play them.

At Tentacle we work with you to create customised and personalised email templates for your clients, for all the trigger points in our software. This includes registration, payment and game play emails; ultimately it allows you to add the flair and enhanced branding to show that will be essential for customer retention.

This leads to a shift in the perception of the company – from a faceless brand to a mature company that cares. Such a shift can win the hearts of the audience and build brand loyalty