Everybody Wins: How The Recession Creates New Audiences For Competition Sites
How many people can usually afford to buy a sports car? What about a mansion or even an apartment in one of the big cities? Not many. That is the lure of Spot-the-ball competitions for the majority of the audience - a chance to show your skill in a game to win a prize that you would never otherwise have a chance to get. For your company, it means a new audience that will be aware of your brand and will engage right away.
With a looming recession, COVID19 forced self-isolation, the prospects of getting laid off even fewer people would be able to afford a sports car. Quiet possibly - any car in the foreseeable future. That’s a depressing thought, but that’s where your company can come in and capitalize.
As we discussed in two previous articles, during the current crisis people are looking for the new opportunities to feel the thrill of betting with the betting industry in shambles, and a lot more people would be looking for a chance to win things that they can’t afford. Those people would be the new core audience for your skilled game competition site. And what can be better than getting new clients and new audiences during the times when all of your competitors are closing down.
“But that is a huge amount of people!” you and your managers would say, - “how can I get them all to visit and play a skilled game on my competition site?” And you would be right in your baffled confusion.
When you try to please everyone, you end up pleasing no one. Sadly, the same applies to skilled game marketing – if you expect everyone to be your target audience and that everyone should visit your competition site and play your Spot the ball, we’ve got some bad news – no one will. That’s why it’s impossible to stress how important identifying your target audience is to the eventual success of your marketing campaign. To properly determine your target audience, you need to narrow it down as much as possible. The best way to do that is to work on the marketing personas of your players – real-life portraits of your audience. We talked at length about this in our previous article on personas for gamification marketing .
If you need help developing a skilled game competition site for your company, the experienced team at Tentacle Solutions is happy to assist. Based in Glasgow, Scotland, we deal with all facets of skilled games, including predictive analytics, testing, creative UI/UX services and more. Contact us today to learn how we can help you create a one-of-a-kind app to suit your unique needs.
That is the lure of Spot-the-ball competitions for the majority of the audience - a chance to show your skill in a game to win a prize that you would never otherwise have a chance to get.