Ways to Integrate Interactive Marketing into Your Business

Interactive marketing is a 21st-century marketing strategy aiming to form a singular relationship between every individual customer and the organization. This marketing tactic revolves around closely monitoring every customer's actions, choices and behaviors, and using this crucial information to form effective marketing strategies. In this way, organizations can understand their customers' needs and requirements best - and develop products bound to get an overwhelming response. How Tentacle Solutions uses interactive marketing to help others achieve a massive leap in their business tactics and stand ahead of competitors in the market?

There are many ways in which organizations can use interactive marketing. These include blog posts containing personalized content, graphical video clips, and interactive content like pop quizzes and games. All these methods work towards increasing the amount of interaction between the company and the customers and promises to gain as much insight into their preferences. The more this content is shared on social platforms, the more knowledge the brand has about what kind of products appeal to the user? What designs are popular amongst them? And how profitable are their interactive marketing strategies? Indeed, getting information on all these ambiguities has proved vital for organizations' growth and success.

Are you wondering how you can integrate interactive marketing into your business strategies? Here are three tips to help you get started:

1. Gamification

One great way to increase user interaction is to build interesting graphical videos based on a fascinating story on the company's history. But that's not all. If you wish to draw your customers' attention and maintain it, then give them an incentive to hang on - for instance, prizes or giveaways. You can couple the video with a short pop quiz that follows them through brief questions (a great way to get further information) and reward the winners with a small prize. Nowadays, companies are strategically using online social platforms to conduct polls and live videos to interact with their users as much as possible.

2. Augmented Reality (AR)

Augmented Reality is the most modern strategy that has proven great results. It refers to digitalizing the real world on your electronic gadgets through the use of technology. Famous examples include the game, Pokémon GO which took young adults by storm. It is mainly used by computing and mobile companies. The best thing about AR is that it allows users to have a 3-dimensional view of products, which can feel very satisfying. It personalizes the whole experience of shopping online and gives the customer a perfect idea of the product. AR is a spectacular way to build an interactive marketing experience.

If you wish to draw your customers' attention and maintain it, then give them an incentive to hang on - for instance, prizes or giveaways.

3. Voice-activated technology

In today's world, people have grown reliance on their voice assistants for everyday tasks like navigation, searching things online, and basic chores at home. Hence, this is a great time to make use of voice-activated technology. Think about ways you can incorporate the use of speech recognition into your marketing campaigns. You are bound to interest customers through this method. A great way can be to build an interactive game that allows users to give directions and control their characters through spoken commands.

If you need help developing a competition site or other interactive marketing solutions for your company, the experienced team at Tentacle Solutions is happy to assist. Based in Glasgow, Scotland, we deal with all facets of skilled games, including predictive analytics, testing, creative UI/UX services and more. Contact us today to learn how we can help you create a one-of-a-kind app to suit your unique needs.